Better job prospects for youth

The aim of Project SEED is to help young people successfully become independent, employable adults. In the first phase of the project, approximately 300 young people from SOS Children’s Villages in Columbia, Brazil, and India received job assistance from thyssenkrupp Elevator and its local employees.

This assistance is designed to support young people in finding and retaining jobs and primarily consists of skills training, career guidance, entrepreneurship support, and the chance to obtain work experience. An additional goal is to create a “lighthouse” project that provides both a workable model for other companies to adopt and an inspiration for their own CSR activities and initiatives.


“Our business is the design, manufacture, delivery, and servicing of advanced urban mobility solutions that contribute to making cities the best possible places to live. Naturally, that also means supporting equitable social balance and quality of life.”

Andreas Schierenbeck, CEO of thyssenkrupp Elevator


Addressing the tragedy of youth unemployment

In today’s world – not least in our cities – youth unemployment is a significant social tragedy. Approximately one third of young people worldwide have no access to education, training, or a job of any kind. According to the United Nations, 40% of the world’s unemployed people are youth aged 15-24.

Under Project SEED, local thyssenkrupp Elevator employees volunteer as trainers, mentors, and role models by sharing their expertise and providing access to their professional networks. In addition, the company provides participating youth with financial aid for entrepreneurship projects, apprenticeships, and career opportunities.

Promoting youth employment is a global concern

  • 40% of the world’s unemployed people are youth (age 15-24)
  • The global youth unemployment rate is twice the total global unemployment rate.
  • 156 million employed youth were living in extreme or moderate poverty in 2016 (i.e. living on less than 3.10 USD per day).
  • To succeed in the workplace, youth need access to deep and diverse education and skills trainings, “including teamwork, problem solving, information and communications technology (ICT) and communication and language skills.”

“I was eager to attend the Project SEED kick-off to emphasize the importance of learning, talent nurturing, and the engagement of employees in effective social responsibility activities.”

Andreas Schierenbeck CEO of thyssenkrupp Elevator


Project SEED: Phase 1

The program kicked off in 2017, in Bogota, Colombia, at one of the country’s eleven SOS Children’s villages. The event included a workshop for staff from the SOS Children’s Village and local employees of thyssenkrupp Elevator. They addressed the practical issues of identifying activities for each of the youth participants. Adding an official note to the launch, thyssenkrupp Elevator CEO Andreas Schierenbeck attended.

During the first one-year phase of Project SEED, close to 60 youth in Colombia, 100 in Brazil, and 130 in India were enrolled in Project SEED. Following the pilot phase, the project expanded to several other countries.

 

Corporate Social Responsibility for urban life

Urban Hub is an established forum for information regarding mobility, urbanization, building design, city planning, and sustainable and smart technologies. By uniting these subjects in a single forum, the publication moves towards making cities good places to live and work, raise families, find services, and live well.

Large corporations are significant actors in shaping the lives of cities: For instance:

  • They are often major local employers, consumers of local products and services, taxpayers, landowners, etc.
  • They often have specialized expertise and resources at their disposal, as well as a large pool of employees.
  • Many of them closely identify with their location. Some have been there for many years.

Many businesses also recognize that investing in their communities is a wise thing to do. These companies put some of their surplus to work for their communities through corporate philanthropy or CSR, Corporate Social Responsibility. Supporting cities around the world – and in particular underprivileged groups in cities – is part of thyssenkrupp Elevator’s vision of how to make cities good places to live. It’s the responsible thing to do.

Creating perspectives – moving minds

Clearly, private businesses are important for the urban experience, and for making city life better. The platform “Perspectives” has been developed to showcase the efforts of thyssenkrupp Elevator as it uses its resources to give back to the communities.

“Perspectives” promises to be a place to learn about new places and the talented and diverse people populating them. So shift your perspective with us and stay tuned to the next steps we will be taking with SOS Children’s Villages and follow us as we invest our hearts and expertise in other exciting projects.

Image Credits:

All image credits go to Nina Ruud, Danielle Pereira, Patrick Wittmann.

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